As the main business part under its group that engages in real estate development, Landsea Real Estate focuses on differentiation strategy. By entering the green sci-tech real estate market at its early pioneering phase we have accumulated a wealth of knowledge and have developed more than 20 green sci-tech residential districts in Nanjing, Wuxi, Hangzhou, Suzhou, Changzhou, Shanghai, Shaoxing, Wuhan, and Chengdu, offering comfortable, healthy, energy-saving green residential products and high-quality green property management services for nearly 10,000 owners. Landsea brand is well-received in the market. For the recent 3 years, the Gallup Surveys showed that the key indexes such as customer satisfaction, brand loyalty among others of Landsea ranked top in the industry.
In 2012, under the guidance of the green strategy, taking "building for people" as the enterprise mission Landsea Real Estate successfully implemented in depth configuration of product structure by catering to the needs to different customer groups. At present, Landsea Real Estate has completed product life cycle management to target customers. Its green sci-tech residential product forms cover first house purchasing, first improvement, constant improvement, high-end properties and endowment apartment, in turn consolidate the first mover advantage in the green real estate market.
Landsea became a member of Chinas Green Building Council, Germany Green Building Council and the United States Green Building Council successively. More than 10 projects have obtained the Green Building Three-star certification--the highest level. The Company also has also repeatedly won many notable prizes in the industry: "the 5th Elite Residential Science and Technology Award”, "The Chinese Building Science and Technology First Prize". In 2011 and 2012, Landsea was honored the title of "China Top 100 Green Companies ". Due to its contribution to low-carbon emission and living environment, Landsea was elected the member of Climate Organization, the strategic partner of the world Expo Zero Carbon Pavilion and the member of UNEP "Climate Neutral Network”. Landsea has become one of the driving forces of Chinas low carbon economic revolution.
In the future, Landsea Real Estate aim to continue as Chinas benchmark enterprise in green real estate industry, continue with the development direction of green real estate, expand its existing advantages, develop new markets, and further promote the companys market share, profitability and brand value.